From Lilli herself...

“Be the change you want to see in the world. Gandhi said that and I agree."



Lilli Keinaenen has been designing beautiful things for over 15 years. In 2016, she went all-in with the burgeoning legal cannabis industry, working with advocacy, dispensaries and distribution clients, as well as craft cannabis product brands—from edibles and beverages, to topicals and smokables. She’s deeply passionate about sustainable and compliant cannabis packaging. 

Lilli is the founder of Changemaker Creative, a Northern California creative agency, and recently joined the cannabis beauty brand Green Bee Botanicals as Chief Creative Officer. 

Life before cannabis was with sustainable consumer products, environmental and social justice nonprofits, ad agency work in both Europe and the Bay Area. 

Lilli is a classically trained European designer with a Bachelor of Arts from her native country of Finland. She is also a self-professed reader of books, eater of licorice, font nerd and perfectionist.

Lilli Keinaenen
CMO, Green Bee Botanicals