"Finance is similar to law in that a great deal of forecasting is based on precedent. At Green Bee, we are pioneers in the convergent industries of natural beauty, cannabis beauty and wellness, with no real precedent. The most challenging — and thrilling — part of my job is finding creative ways to formulate a reliable equivalent of precedent to help us and our investors predict our growth prospects and optimize our financial performance."
"Less than a handful of companies exist right now that make clean cannabis (not hemp) products that address both beauty and wellness by nourishing skin, calming inflammation and relieving pain."
Heather Whiles has over 15 years of finance and compliance experience with a specialization in corporate finance and banking regulations.
She acquired her experience from some of the top firms in the financial services industry, including UBS, JP Morgan Chase, and Wellington Management Company. Additionally, Heather has worked in-house or consulted for several fin-tech companies in the Bay Area.
Her education includes an undergraduate degree from Boston University, a Masters in Finance from the Carey School of Business at John Hopkins University, certification for Financial Management from Cornell, and FINRA 66 and series 7 licenses.
CFO, Green Bee Botanicals